If you've heard me speak, you've heard me say "keep items together that you use together". It's not a new concept and it's one I'm a big fan of because let's face it -- it just makes things easier. And whaddya know, Seth Godin agrees with me! He's got a great post on how retailers can make it easier for their customers , as opposed to making life easier for the people who work at the store. What a concept.
Not because I want retail staffers to work harder -- I've been in public service pretty much my whole life, so I sympathize with those folks -- it's just smart because the odds of upselling are much higher if everything that customer needs for his project is right there in one easy group. Read Seth's post and see if you don't agree then let me know what you think! What would YOU like to see grouped together at your favorite retailer?
