White space. In the worlds of art and advertising, white space is key and can be the difference between a successful design and a failure. White (or negative) space is the backdrop which allows you to focus on whatever is in the foreground. Without white space, your eye struggles to find a resting place and the design is confusing and doesn’t “feel good.” Skillful use of white space creates a feeling of simplicity, ease, and cleanliness that is appealing to the eye.
Google, the world’s most used search engine, uses white space wonderfully (and deliberately) on their home page to keep users coming back. The simplicity of the design is remarkable and there’s never any question about what to do when you get there. It’s just clean and easy, and who doesn’t want that in a web experience? Or ANY experience for that matter?
GoDaddy, on the other hand, has a home page that makes me want to run screaming into the night. There’s virtually no white space, and instead there are (literally) hundreds of possible action options. Before I get hate mail defending GoDaddy, please understand I have nothing against the company – they’re my domain registrar and I like them. They’re just one of a million companies whose website offers waaaaay too much information on the home page, which is overwhelming and confusing. One law of marketing is, “A confused mind always says NO” so in the case of GoDaddy, having LESS information and MORE white space on the home page would make the navigation experience not only easier but maybe enjoyable.
Perhaps no company in recent history uses white space so masterfully as Apple. Take their fantastic, “I’m a Mac, I’m a PC” television campaign – it’s two guys on a white background with plenty of white space between them. There’s no confusion about where to look, what you’re seeing, or what their message is. Apple also uses white space in a powerful way in the design of their packaging and marketing materials, expressing their brand message brilliantly. To me, when I interact with Apple packaging, marketing, or advertising, the thought and feeling I get is, “Apple = simple.”
Now that you understand white space from a design perspective, how can you can apply the concept to your home and work environments to create a whole new “feel”? Here are five easy ways to do it:
1. Remove a third (or more) of the books on your packed-to-the-gills bookshelves to open up empty areas. Group books in gatherings of 12 to 16 linear inches, allowing 12 inches of empty space alongside the group. Fill the empty space remaining on the shelf with a single item such as a vase, a small sculpture, or a framed photograph. Remember: A space doesn’t have to be FULL in order to not be empty.
2. Remove a third of your knicky-knacky, tchotchke, dust-collecting items to open up some white space on walls, shelves, and flat surfaces. Reducing groupings to three items or fewer allows your eye to settle on each item rather than seeing the whole group as a unit.
3. Reduce large groupings of photos on walls or side tables to include only four or five frames per group. By adding white space to the group, each photo will stand out and be noticed because it has fewer photos to compete with.
4. Clean out your closets. Removing unnecessary items (yes that includes clothing) from your closets will increase white space so you’ll be better able to see what you own. When your closet is packed tightly, it’s difficult to see what you already own, so it’s easy to re-buy things you already own.
5. Kitchens need white space too. If your cabinets are packed full, it’s hard to access what you need quickly and easily. How many coffee cups does one family use? How much plastic food storage can you possibly need? What about the stacks of disposable plastic gas-station cups you’ve collected? When you reduce the amount of items in each cabinet, you increase the white space, so you can SEE what you have, which makes it easier to find things and much faster and easier to put things away.
How will YOU add (or have already added) white space to your life either at home or at work?

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